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Business research methods

Thông tin trích dẫn: Business research methods. Donald R. Cooper. NXB Mc Graw Hill, 2006.

Vui lòng truy cập địa chỉ sau để download và biết thêm thông tin chi tiết: http://lib.haui.edu.vn/opac80/Detail.aspx?id=4445&f=fulltext&v=Business+research+methods

Bạn đọc có thể tìm thêm tài liệu tại Thư viện ĐH Công nghiệp Hà Nội tại địa chỉ: http://lib.haui.edu.vn/opac80/

Abstract
Cooper and Schindler’s Business Research Methods offers students and instructors thorough coverage of business research topics backed by solid theory.

The authors are successful marketing research consultants and that is evident in the rich and realistic case studies found in the text.

Managerial decision making is the underlying theme, topics and applications are presented and organized in a manner that allow students to thoroughly understand business research topics and functions.

Consequently, the structure of the text encourages and supports completion of an in-depth business research project during the semester.

Từ khóa: Quản trị kinh doanh, Donald R. Cooper

10 p tailieu_haui 21/06/2022 48 0

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