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Flexible product development: Building agility for changing market

Introduction to management and flexibility in new product development. Demonstrate understanding of customer and product requirements. Product design and testing.
Team development and human factors. Decision making and project management. Product development processes and the application of flexibility in product development.
Thông tin trích dẫn: Flexible product development: Building agility for changing market. Preston G.Smith. NXB John Wiley & Sons, Inc, 2007.

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Abstract
"In this landmark book, Preston Smith attributes the recent declinein innovation to pressure from financial markets that drivesmanagement toward rigid development approaches such as phaseddevelopment processes, Six Sigma, and project office. Theseprocesses have unintentionally (but effectively) made changesduring development more difficult, disruptive, and expensive, whilethe need for change continues at an accelerating pace.
Flexible Product Development is a hands-on resource thatprovides the tools and strategies needed to restore flexibility toany organization and remove the obstacles that stand in the way ofresponsive new product development. Preston Smith introducesapproaches that can enhance development process flexibility bycreating and maintaining development options, delaying decisions,and, in general, reducing the cost of change. Step-by-step, heexplains the basics of flexible product development, provides abroad array of flexibility-enhancing tools, and guides the readerin modifying the organization?s values to embrace this new way ofoperating

Từ khóa: Flexible product development, Quản trị kinh doanh, Preston G.Smith

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