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HBR's 10 Must Reads On Strategic Marketing

Thông tin trích dẫn: HBR's 10 Must Reads On Strategic Marketing. . NXB Harvard Business Review Press, 2013.

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Abstract
If you read nothing else on marketing that delivers competitive advantage, read these 10 articles. We’ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it―and your customers―at the center of your business.

Leading experts such as Ted Levitt and Clayton Christensen provide the insights and advice you need to:

Figure out what business you’re really in
Create products that perform the jobs people need to get done
Get a bird’s-eye view of your brand’s strengths and weaknesses
Tap a market that’s larger than China and India combined
Deliver superior value to your B2B customers
End the war between sales and marketing

Từ khóa: Management; Marketing, Quản trị kinh doanh,

4 p tailieu_haui 21/06/2022 29 0

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