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International buisiness: Competing in the global marketplace

introduction and overview: Globalization; Ccountry differences: National differences in political economy, differences in culture, ethics in international business; The global trade and investment environment: international trade theory, the political economy of international trade, foreign direct investment, regional economic intergration; The global monetary system: the foreign exchange market, the international monetary system, the global capital market; The strategy and structure of international business: the strategy of international business, the organization of international business, entry strategy and strategic alliances; International business operations: exporting, importing, and countertrade; Global production, outsourcing, and logistics; Global marketing and R&D; Global human resource management, accouting in the international business

Thông tin trích dẫn: International buisiness: Competing in the global marketplace. Charles W.L. Hill. NXB McGraw-Hill, 2011.
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Abstract
Market-defining since it was first introduced, International Business 6e by Charles W. L. Hill, continues to set the standard for international business textbooks. In writing the book, Charles Hill draws on his experience in teaching, writing, and global consulting to create the most thorough, up-to-date, and thought-provoking text on the market. Because many issues in international business are complex, the text explores the pros and cons of economic theories, government policies, business strategies, organizational structures, etc.

Hill’s: International Business is known for its strong emphasis on strategy, and for maintaining a tight integrated flow between chapters.

Hill’s book is practical in nature, focusing on the managerial implications of each topic on the actual practice of international business. The author’s passion and enthusiasm for the international business arena is apparent on every page as he strives to make important theories interesting, informative, and accessible to all students Market-defining since it was introduced International Business: Competing in the Global Marketplace by Charles W.L. Hill (University of Washington) and G. Tomas Hult (Michigan State University) sets the standard and is the proven choice for International Business. With the 12th edition Hill and Hult continue to draw upon their experience to deliver a complete program that is: Relevant - Timely Comprehensive Coverage or Theory; Practical - Focused on Practical Applications of Concepts; Integrated - Integrated Progression of Topics with Results-Driven Technology.

Contents:

Part 1: Introduction and Overview.
Part 2: National differences.
Part 3: The global trade and investment environment.
Part 4: The global monetary system.
Part 5: The strategy and structure of international business.
Part 6: International business functions.
Part 7: Integrative cases

Từ khóa: International;buisiness;marketplace, Kế toán, Kiểm toán, Charles W.L. Hill

10 p tailieu_haui 21/06/2022 55 0

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