International Business : Competing in the Global Marketplace

Introduction and Overview: Globalization; National Differences: National Differences in Political, Economic, and Legal Systems, National Differences in Economic Development, Differences in Culture, Ethics, Corporate Social Responsibility, and Sustainability; The Global Trade and Investment Environment: International Trade Theory, Government Policy and International Trade, Foreign Direct Investment, Regional Economic Integration; The Global Monetary System: The Foreign Exchange Market, The International Monetary System, The Global Capital Market; The Strategy and Structure of International Business: The Strategy of International Business, The Organization of International Business, Entry Strategy and Strategic Alliances; International Business Functions: Exporting, Importing, and Countertrade, Global Production and Supply Chain Management, Global Marketing and R&D, Global Human Resource Management, Accounting and Finance in the International Business; Integrative Cases
Thông tin trích dẫn: International Business : Competing in the Global Marketplace. Charles W.L. Hill#G. Tomas M. Hult. NXB McGraw-Hill Education, 2018.
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