Playing to Win: How Strategy Really Works

Playing to Win, a noted Wall Street Journal and Washington Post bestseller, outlines the strategic approach Lafley, in close partnership with strategic adviser Roger Martin, used to double P&G’s sales, quadruple its profits, and increase its market value by more than $100 billion when Lafley was first CEO (he led the company from 2000 to 2009)
Thông tin trích dẫn: Playing to Win: How Strategy Really Works. A.G.Lafley. NXB Havard Business Review Press, 2013.
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