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Practical Web Analytics for User Experience: How Analytics Can Help You Understand Your Users

Introduction to Web Analytics; Learning About User through Web Analytics; Advanced Topics

Thông tin trích dẫn: Practical Web Analytics for User Experience: How Analytics Can Help You Understand Your Users. Beasley, Michael. NXB Elsevier, 2013.
Vui lòng truy cập địa chỉ sau để download và biết thêm thông tin chi tiết: http://lib.haui.edu.vn/opac80/Detail.aspx?
id=17619&f=fulltext&v=Practical+Web+Analytics+for+User+Experience%3a+How+Analytics+Can+Help+You+Understand+Your+Users

Bạn đọc có thể tìm thêm tài liệu tại Thư viện ĐH Công nghiệp Hà Nội tại địa chỉ: http://lib.haui.edu.vn/opac80/

Abstract
Within this book, you'll find a quantitative approach for measuring a website's effectiveness and the methods for posing and answering specific questions about how users navigate a website. The book is organized according to the concerns UX practitioners face. Chapters are devoted to traffic, clickpath, and content use analysis, measuring the effectiveness of design changes, including A/B testing, building user profiles based on search habits, supporting usability test findings with reporting, and more. This is the must-have resource you need to start capitalizing on web analytics and analyze websites effectively.

Từ khóa: Web Analytics, Công nghệ thông tin, Beasley, Michael

11 p tailieu_haui 21/06/2022 24 0

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