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Principles and Practice of Marketing
Fundamentals of marketing: Marketing and the organization; the marketing environment; consumer behaviour; business to business marketing; marketing, ethics ans society... Creating customer value: Value through brands, services, relationships, innovation, pricing. Communicating and delivering customer value: Intergrated marketing communications, mass marketing communications, direct marketing communications... Marketing planning and strategy....
10 p haui 21/06/2022 68 0
Từ khóa: Business management, Quản trị kinh doanh, Jobber, David#Ellis-Chadwick