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Professional Services Marketing is a fully field-tested and research-based approach to marketing and client development for professional services firms. The book, now in its Second Edition, covers five key areas that are critical for firms that want to grow and become more profitable: creating a marketing and growth strategy; establishing a brand and reputation; implementing a marketing communications program; executing lead generation...
5 p haui 21/06/2022 57 0
Từ khóa: Marketing, Quản trị kinh doanh, Schultz, Mike