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Cutlip & Center's Effective Public Relations

Concept, practitioners, Context, and Origins: Introduction to Contemporary Public Relations; Practitioners of Public Relations; Organizational Settings; Historical Origins and Evolution. Foundations: Processionalism and Ethics; Legal Considerations; Theoretical Underpinnings: Adjustment and Adaptation; Communication Theories and Contexts; Internal Relations and Employee Communication; External Media and Media Relations. Management Process: Step One: Defining Public Relations Problems; Step Two: Planning and Programming; Step three: Taking Action and Communicating; Step four: Evaluating the Program. The Practice: Business and Industry; Government and Politics; Military Public Affairs;Nonprofits and Nongovernmental Organizations; Health Care; Education; Associations and Unions
Thông tin trích dẫn: Cutlip & Center's Effective Public Relations. Broom, Glen M.#Bey-Ling Sha. NXB Pearson., 2013.
Vui lòng truy cập địa chỉ sau để download và biết thêm thông tin chi tiết: http://lib.haui.edu.vn/opac80/pdfjs/web/viewer.html?file=/Trailer/49%20Cutlip.T.pdf
Bạn đọc có thể tìm thêm tài liệu tại Thư viện ĐH Công nghiệp Hà Nội tại địa chỉ: http://lib.haui.edu.vn/opac80/

Từ khóa: Public Relations, Quản trị kinh doanh, Broom, Glen M.#Bey-Ling Sha

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