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Fundamentals of selling: Customer for Life through service

Provide basic knowledge about sales such as: Overview of sales profession. Prepare sales relationships. Sales process. Self-management, career and other issues for the sales profession

Thông tin trích dẫn: Fundamentals of selling: Customer for Life through service. Charles M. Futrell. NXB Mc Graw - Hill, 2006.

Vui lòng truy cập địa chỉ sau để download và biết thêm thông tin chi tiết: http://lib.haui.edu.vn/Opac80/Detail.aspx?id=4145&f=fulltext&v=Fundamentals+of+selling%3a+Customer+for+Life+through+service

Bạn đọc có thể tìm thêm tài liệu tại Thư viện ĐH Công nghiệp Hà Nội tại địa chỉ: http://lib.haui.edu.vn/opac80/
Abstract
"Fundamentals of Selling: Customers For Life Through Service, 9/e", is one of McGraw-Hill's best-selling texts in the Selling discipline.

Its approach is classic and practical and emphasizes role-plays. "Fundamentals", written by a salesperson turned teacher, draws widely from Charles Futrell's experience as a sales professional rather than from a staid theoretical perspective.

The text is filled with practical tips and business-examples gleaned from years of experience in sales with Colgate, Upjohn, and Ayerst and from the author's sales consulting business. Charles Futrell focuses on improving communication skills and emphasizes that no matter what career a student pursues; selling skills are a valuable asset.

Từ khóa: Quản trị kinh doanh, Charles M. Futrell

13 p tailieu_haui 21/06/2022 30 0

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