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  • Lateral Marketing New techniques for Finding breakthrough Ideas

    Lateral Marketing New techniques for Finding breakthrough Ideas

    Abstract A revolutionary new system for generating the next big marketing ideas and opportunities According to Philip Kotler, the widely acknowledged "father" of modern marketing, and Fernando Trias de Bes the marketing techniques pioneered in the 1960s and '70s have worked too well. Fierce competition among products with little or nothing to distinguish one from another, along with modern product positioning and targeted marketing techniques,...

     8 p haui 22/09/2022 83 0

    Từ khóa: Lateral Marketing, techniques, Finding breakthrough

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