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HBR guide to building your business case : Tell a compelling story. Identify stakeholders. Analyze risk and return

Thông tin trích dẫn: HBR guide to building your business case : Tell a compelling story. Identify stakeholders. Analyze risk and return. Sheen, Raymond. NXB Harvard Business Review Press, 2015.

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Abstract
Get your idea off the ground. You've got a great idea that will increase revenue or boost productivity—but how do you get the buy-in you need to make it happen? By building a business case that clearly shows your idea's value. That's not always easy: Maybe you're not sure what kind of data your stakeholders will trust. Or perhaps you're intimidated by number crunching. The HBR Guide to Building Your Business Case, written by project management expert Raymond Sheen, gives you the guidance and tools you need to make a strong case. You'll learn how to:

Spell out the business need for your idea
Align your case with strategic goals
Build the right team to shape and test your idea
Calculate the return on investment
Analyze risks and opportunities
Present your case to stakeholders
(https://www.amazon.com/)

Contents:

Section 1: Prepare

Section 2: Get to Know Your Audience

Section 3: Build the Case

Section 4: Crunch The Numbers

Section 5: Present Your Case and Move Forward

Từ khóa: Kinh doanh; Lập kế hoạch, Quản trị kinh doanh, Sheen, Raymond

6 p tailieu_haui 21/06/2022 61 0

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