The Case Study Handbook: How to Read,Discuss and Write Persuasively About Cases

In "The Case Study Handbook", William Ellet presents a potent new approach for analyzing, discussing, and writing about cases.Early chapters show how to classify cases according to the analytical task they require (solving a problem, making a decision, or forming an evaluation) and quickly establish a base of knowledge about a case. Strategies and templates, in addition to several sample Harvard Business School cases, help you apply the author's framework.Later in the book, Ellet shows how to write persuasive case-analytical essays based on the process laid out earlier.
Thông tin trích dẫn: The Case Study Handbook: How to Read,Discuss and Write Persuasively About Cases. William Ellet. NXB Harvard Business Review Press, 2007.
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Từ khóa: Quản trị kinh doanh, William Ellet

8 p tailieu_haui 21/06/2022 43 0