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  • Essential of contemporary advertising

    Essential of contemporary advertising

    An overview of advertising and marketing, the impact of socio-economic factors on advertising and the role of policies and regulations on advertising. An overview of the advertising industry and its role in business. Knowledge of customer behavior research for the advertising process and the relationship between advertising and customer decisions. Advertising and marketing techniques from planning to advertising. Informational links in...

     6 p haui 21/06/2022 15 0

    Từ khóa: Essential; contemporary; advertising, Tài liệu tham khảo khác, William F. Arens

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